5.11: Puffery
Advertisements that include puffery must be consistent with the provisions relating to puffery in the Code of Advertising Practice issued by the Advertising Standards Authority of South Africa as amended from time to time. Advertisements that include puffery must be consistent with the provisions relating to puffery in the Code of Advertising Practice issued by […]
5.10: Comparative Marketing
Where a survey or other product or service comparison informs a comparative advertisement, the survey or other product or service comparison – Must be undertaken by an independent person or, if it is not reasonably practicable that it is undertaken by an independent person, the advertisement must be so Must be conducted at regular intervals […]
5.9: Unwanted Direct Advertising
Where an insurer or any person acting on its behalf uses a telephone or mobile phone call, voice or text message or other electronic communication for an advertisement, it must allow the policyholder during that call or within a reasonable time after receiving the message, the opportunity to demand that the insurer or other person […]
5.8: Negative Option Marketing
An insurer or any person acting on its behalf may not offer to enter into a policy on the basis that the policy will automatically come into existence unless the policyholder explicitly declines the insurer’s offer to enter into the policy.
5.7: Record Keeping of Advertisements
An insurer must keep adequate records of all advertisements. All records must be kept for a period of at least 5 years after publication.
5.6: Appropriate Language and Medium
An advertisement must use plain language. Plain language is communication that, considering the factually established or reasonably assumed level of knowledge of the person or average persons at whom the communication is target – Is clear and easy to understand. avoids uncertainty or confusion. Is adequate and appropriate in the circumstances. Terms must be defined […]
5.5: Identification of Insurer
An advertisement relating to a policy must clearly and prominently identify the insurer. An advertisement must not use the group or parent company name or the name of any other associate of an insurer to create the impression that any entity other than the insurer is financially liable under a policy. An advertisement must not […]
5.4: Public Interest
An advertisement must not disparage or make inaccurate, unfair or unsubstantiated criticisms about any financial product, financial service, product supplier or intermediary.
5.3: General Principles
An insurer must have documented processes and procedures for the approval of advertisements by a senior manager or a person of appropriate seniority to whom the senior manager has delegated the approval. An insurer must, prior to publishing an advertisement, take reasonable measures to ensure that the information provided in the advertisement is consistent with […]
5.2: Application
For purposes of this rule, policyholder includes a potential policyholder, a member of a group scheme and a potential member of a group scheme. The principles, requirements and standards contained in this rule apply regardless of the medium used to publish an advertisement. This rule applies to any advertisement published on or after the date […]